Strategic Objective of Amazon.com Essay Example | Topics and Well Written Essays - 2750 words

Strategic Objective of Amazon.com - Essay Example Other competitors include Tesco, Wal-Mart’s ASDA, Argos.com and HMV’s online shopping. Â  The strongest competitor, however, remains eBay and Amazon needs to extend its product mix further. Wal-Mart and Tesco are also major competitors because of the wider customer base that these stores serve owing to the physical as well as online retail outlets. Â  Although the online business model greatly facilitates as e-commerce uses the uniform standard of e-commerce and technical expertise yet, on the other hand, Amazon has to consider the different laws in the countries it operates in. Â  Further, the case study states that the increase in annual disposable income will reach to US$5,000 and 617 million households will have access to the internet retailing option, out of which 143 million will be from the Asia Pacific. Â  There has been a change in consumer lifestyles which entails that consumers now prefer convenience because of the busy lifestyles and the hassle of going to different retail outlets for different things, they prefer buying from one retail outlet. Â  Shopping online means there are fewer car fumes, fewer carbon emissions and fewer impacts of global warming and pollution hence it is widely in acceptance to the global standards of environmental protection. Â  The customer database is maintained so that customers are provided with greater interactivity in the form of recommending similar products to customers, offering reviews by other users and online sales staff. Â