International business .....what relationship, if any exists between Essay

International business .....what relationship, if any exists between business processes and culture - Essay Example Business processes are therefore dependent on the culture within which the business operates which gives the business environmental acceptance and adaptability and therefore giving the business a performance measurement tool. Culture has in any case direct effect on implementation of projects hence their success or failure. Since process business projects require activities that are complex and cross-functional it follows that the success or failure of such projects lies in how the company and its stakeholders respect the shared values and beliefs. Culture tends to link the producer and the consumer at the market level through a mutual interaction and recognition of the values and beliefs shared between the producer and consumer of the product or service. It should be notable however that since consumer values and beliefs is exponentially elastic and depends on their perceived value of the product or service placed in the market it is for the companies to adjust the business process alongside the consumer national or global culture. It is therefore true to say that there is a strong relationship between culture and business process which is manifested at the meeting point in the market.